Visual identity implementation for The Magazine, the Serpentine Galleries’ restaurant in Hyde Park, London.
In 2021, Benugo relaunched The Magazine and introduced a state-of-the-art Climavore menu.
Climavore is a new form of eating that responds to human alterations of the climate. Following its principles, the menu highlights ingredients that enhance water quality and have a regenerative effect on the environment.
I was tasked with creating the restaurant’s logo design and primary brand collaterals applying the Galleries’ visual identity guidelines.
The logo is set in the museum’s bespoke typeface Platanus and incorporates a water-like icon from the identity’s glyph set, referring to The Magazine’s Climavore principles.
The restaurant is situated in the Serpentine North Gallery extension designed by Zaha Hadid Architects.
In-house project
Graphic design
Daniel Grimm
© Benugo Ltd
Date
2021, 2022
Company
Brand identity
Photography
© Benugo Ltd
